Ray-Ban has been creating iconic designer sunglasses since 1937 which continue to grow in popularity. They have earned a reputation for superb design, excellent performance, and an unmistakable sophistication that has made them recognizable all over the world. For this new collection, Ray-Ban decided to go back to its roots and highlight the strong radiance that glows off you and the confidence you feel immediately after putting on a pair of your own.
This project aimed to create an Illustration for the iconic round metal glasses that best capture this feeling of sophistication and independence, leaving the viewer with a feeling of mystery and curiosity.
Ray-Ban Campaign
Project
Year: 2021
Client: Ray-Ban
Roles: Poster Design, Marketing, Brand Promotion, Illustrator