Pathway Collegiate Athletic Advisors
PCAA is a student-athlete recruiting advisory service dedicated to helping high school athletes navigate the college athletics recruiting process. With deep industry knowledge and nationwide coaching connections, PCAA provides personalized guidance to help families identify the right athletic and academic fit at the DI, DII, DIII, or club level.
Site Deployed: 2024
Role: UX/UI Design, Brand Development
Location: Santa Barbara, CA
1. Website Design
When PCAA’s founder first reached out, he had no website, just a strong vision for helping student-athletes navigate the complex world of college recruiting. He needed a clear, professional online presence to build trust with families and showcase the value of his connections and expertise. Together, we built a site that reflects PCAA’s mission: to guide athletes on a personalized path to the next level.
2. Custom Development
Designed and developed a modern, responsive website that reflects PCAA’s brand values and enhances user engagement across all devices.
Built a clear and compelling membership package section to effectively showcase pricing tiers and service offerings.
Implemented an intuitive site architecture and interface to ensure seamless navigation and access to key information.
Coordinated and directed on-site photography in Santa Barbara to elevate the visual quality of the website and strengthen brand credibility.
Conducted in-depth competitive analysis of 10+ recruiting services to inform strategy, differentiate PCAA’s positioning, and identify areas for growth.
