I was fortunate enough to join the dynamic team at We Are Giant, an innovative music community platform headquartered in Los Angeles. Throughout my tenure, my primary responsibility revolved around developing compelling marketing assets for social media. However, I was privileged to have my versatile skillset leveraged across a multitude of domains within the organization. Being a start-up, We Are Giant provided me with a range of exciting projects to work on. These included crafting investment decks, designing social media assets, creating merchandise for artists, and even contributing to the app's overall design.

During the pre-launch phase on the App Store, I collaborated closely with Elisa Zoli Lai, the VP of Marketing, and Keith Acton, a highly skilled freelance Designer, to develop a well-structured and engaging social media strategy. After months of strategic planning, my role primarily focused on creating daily Instagram stories to engage the growing community, designing announcement graphics for weekly listening parties exclusively within the app, managing Twitter thread posts, and serving as the sole content creator for TikTok.

Role: Content Creator, Brand Identity, Brand Development, Marketing, Product