Channel Islands Surfboards
Brand Promotion
PROJECT The "LONE WOLF" project aimed to celebrate the essence of surfing and promote the Channel Islands Surfboard brand through a series of captivating and visually stunning artwork. Combining the beauty of digital art with the energy and excitement of the sport, this project sought to engage and inspire surf enthusiasts and attract new audiences to the Channel Islands brand. The project featured a collaboration between Channel Islands Surfboards and artist Maxwell Murphy to bring their unique artistic styles and perspectives to the surf culture.
The illustration was featured across various platforms including Channel Islands' website, social media accounts, print advertisements, and promotional materials. They also were used in limited edition prints and merchandise, providing an opportunity for surf enthusiasts to own and appreciate these unique works of art.
By embracing the power of illustration and its ability to evoke emotions and storytelling, the "LONE WOLF" project not only strengthened the connection between the Channel Islands and its audience but inspired a love for surfing and the natural beauty of the ocean.
Client: Channel Islands Surfboards
Year: 2021
Roles: UX/UI Design, Web Design, Branding, Illustrator


